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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces.

Retail 111
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

I then took to Twitter and Slack to ask for recommendations from my network. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ The answer to this question depends on what you’re selling, who you’re selling to, and where you’re at in your business (i.e. most commonly popped up.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. For many, the benefits of a loyalty program might include: increased customer spending. image source.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. For many, the benefits of a loyalty program might include: increased customer spending. image source.

Customers 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. For many, the benefits of a loyalty program might include: increased customer spending. image source.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. For many, the benefits of a loyalty program might include: increased customer spending. image source.