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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces.

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The Salesperson's Guide to Pattern Interrupt

Hubspot

You have to manage personal bias and instantaneous rejection of whatever it is you're selling. There are a number of techniques that can make people more receptive to your email outreach, event networking, social selling, or phone calls. You want to jolt people into listening, without crossing the line.

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How to Make Your Confirmation Emails Not Suck (and Make Money)

ConversionXL

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. They simply aren’t built to create repeat engagement.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

I then took to Twitter and Slack to ask for recommendations from my network. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ The answer to this question depends on what you’re selling, who you’re selling to, and where you’re at in your business (i.e. most commonly popped up.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Perhaps the most fascinating thing about Dan’s research combined with the other research I’ve found is that even though open & click through rates drop off over a subscriber’s life time, the value of long term subscribers tends to be higher. As click through rates decrease, the value per visitor increases.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

At ConversionXL, we’ve covered cross-device pollution and testing / measurement pretty thoroughly. More likely to respond to a hard sell. More likely to respond to a soft sell. More likely to respond to a low-effort sell (e.g. For more ways to use Value Track parameters, click here. submit an email).

CTR 90
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. greater ability to upsell & cross-sell. image source. For many, the benefits of a loyalty program might include: increased customer spending. image source.

Customers 115