Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. LinkedIn is often the top choice for B2B marketers, as it’s a professional network with over 700 million users. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers.

B2B 117

B2B X-functional Pitch Click Through Rate 117

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Image source. Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Veloxy

SEPTEMBER 28, 2021

Cold emails are useful for other things too , including recruiting and networking. 8: I found you through (referral name) Never underestimate the power of referrals. According to Experian, personalized emails had 26% higher open rates than those lacking personalization. Any strong opinions about X in your team?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Network effects: Uber effect. Dropbox: first achieved growth through virality. So they optimized referral process. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis. Example: wechat in China. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106