Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Imagine you had a client who sold interior design services and wanted to run a display campaign. At first glance, the second ad group seems to be converting better. Realize when it’s time to create a new ad.
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