Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR.

CTR 90

CTR Campaign Represent Click Through Rate 90

ConversionXL

SEPTEMBER 11, 2014

This is how closely the wording of your ads matches the keywords in your ad groups. Closely matching the offer and messaging on a landing page to the keywords that drove them there increases the possibility of conversion simply by immediately addressing the searcher’s desired outcome. Relevance of Ads to Keywords.

CTR 114

CTR Lead generation Electricity Service 114

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Look at the CTR of each one -- is one out-performing the other(s)? It might seem a little bit intimidating.

Campaign 78

Campaign CTR Non-Profits CRM 78