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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. But pay close attention to your ad campaigns, alongside the landing page form data in your CRM. Call-to-Action (CTA).

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. But what about using LinkedIn for marketing ?