How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. But pay close attention to your ad campaigns, alongside the landing page form data in your CRM. Call-to-Action (CTA). Is it generating customers?
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