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This day in search marketing history: January 28

Search Engine Land

Google Promoting AdWords Express In Google+ As Way “To Get More Followers” 2013: Google was apparently trying to cross-promote AdWords Express and Google+. Google said they take each request incredibly seriously. Not at all.

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

For instance, let's say you have a limited time, end-of-year promotion happening right now. Ad customizers allow you to get the word out about your promotion in real-time when it's most relevant to users. You can use this feature for one-time situations, recurring events, or location-specific opportunities.

CTR 101
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7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

After Pasha Stocking was laid off from her job as a marketing and sales director in Connecticut back in 2009, she took all the usual steps to find a new job: sending resumes to prospective employers, going to job fairs, and even registering with temp agencies. Image via Adweek. 4) Buying a Billboard.

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Making A Difference In 2013: Help 1000?s Get Access To Clean Water!

Partners in Excellence

The events of the past week, not just in Connecticut, but tragedies we hear about, as well as those we don’t, around the world force each of us to pause and reflect. Maybe you’ve closed that big deal, maybe a promotion, maybe you are celebrating a birthday. We struggle to understand or put meaning to these tragedies.

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11 Embarrassing Spelling and Grammar Mistakes From Brands

Hubspot

In an effort to promote its Angus burger, this McDonald's in Hartford, Connecticut, accidentally promoted its anus burger. There's a lot to be said about this typo featured on the Romney iPhone app, but we think this Twitter user said it best: 3) McDonald's. Source: Go With The Flowski. Moral of the story? 4) H&M.

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Dagnabbit: Why We Love Marketers Who Curse

Hubspot

Researchers examined each state’s score next to how often their respective residents swear (based on data from a Facebook study ), and found that some states where people reported cursing the most -- like Connecticut -- actually scored higher on the integrity scale. and uses it to promote its online shopping features. Source: Giphy.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. The copy should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. Call-to-Action (CTA).