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This day in search marketing history: January 28

Search Engine Land

iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone. ” 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns 2014: Five trends from the Super Bowl advertiser ads that ran on Google and the Yahoo Bing Network.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. Fortunately, if you recognize ad fatigue early on, you can reverse its effects by building new campaigns. Let's dive in. What is ad fatigue? Let's explore those, next.

CTR 101
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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign.

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Making A Difference In 2013: Help 1000?s Get Access To Clean Water!

Partners in Excellence

The events of the past week, not just in Connecticut, but tragedies we hear about, as well as those we don’t, around the world force each of us to pause and reflect. So I’ve decided to start a campaign that will run through 2013. Please join me in this campaign. My goal was to have an impact on people’s lives.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

Lead Fuze

What Happens after You Get Promoted to Sales Manager? That combination of nature and nurture development guided me to a work ethic, a passion to succeed and commitment to goals and aspirations that eventually led to the opportunity to play collegiate football at the University of Connecticut. News and insight for sales leaders.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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