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This day in search marketing history: January 28

Search Engine Land

iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone. ” 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns 2014: Five trends from the Super Bowl advertiser ads that ran on Google and the Yahoo Bing Network.

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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. cost Cape Cod 5.540540541 22 13.43923077 Connecticut 4.949152542 87.34 What are the factors used to calculate quality score?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. Fortunately, if you recognize ad fatigue early on, you can reverse its effects by building new campaigns. Let's dive in. What is ad fatigue? Let's explore those, next.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

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Making A Difference In 2013: Help 1000?s Get Access To Clean Water!

Partners in Excellence

The events of the past week, not just in Connecticut, but tragedies we hear about, as well as those we don’t, around the world force each of us to pause and reflect. So I’ve decided to start a campaign that will run through 2013. Please join me in this campaign. My goal was to have an impact on people’s lives.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Negatives can be set at either the Campaign level, or the Ad Group level. Campaign Negatives to Avoid Cross-Campaign Matches.

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