How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. The copy should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. Call-to-Action (CTA).
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