How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Hubspot
OCTOBER 17, 2017
Does your writing inspire action, selling things or services or ideas? Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Cross out redundancies. And while reading words can be a powerful experience, nothing replaces eye contact.
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