Sales Hacker

MARCH 8, 2024

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. Stuck trying to engage a prospect? Access to more data.

GTM 94

GTM Growth Cross-sell Referrals 94

ConversionXL

AUGUST 2, 2017

Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Early on, the agencies kept getting in contact, wanting to engage, and there was no clear way to do that. This creates a unique window of opportunity for strategic partnerships.

Strategic partnership 84

Strategic partnership Objectives and Key Results Strategize Cross-sell 84

ConversionXL

AUGUST 2, 2017

Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Early on, the agencies kept getting in contact, wanting to engage, and there was no clear way to do that. This creates a unique window of opportunity for strategic partnerships.

Strategic partnership 77

Strategic partnership Objectives and Key Results Strategize Cross-sell 77