Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. This trust translates into increased brand visibility, engagement and revenue.

Legal 119

Legal Strategic partnership Contract Trust 119

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Don’t forget the legal bits. Keep things simple.

Niche 131

Niche Negotiate Legal Contract 131

PandaDoc

MARCH 4, 2024

Choose the right VDR provider for your team by pairing platform capabilities with your specific needs around contract management, document workflow, permissions access, and guided contract signing. For example, stakeholders involved in M&As and strategic partnerships require the ability to conduct impeccable due diligence.

Strategic partnership 52

Strategic partnership Legal Contract Negotiate 52

SaaStr

OCTOBER 15, 2019

So you also have to deal with the legal department or the procurement department, and getting people to pay you is a whole lot harder when they’re not just giving you a credit card. So we were using those real world stories that people could relate to was actually was really useful and it built trust. Lauren A.: Lauren A.:

Pipeline 60

Pipeline Manufacturing Up-sell Cross-sell 60