Remove Conversion Remove Relationship building Remove SPIN cycle Remove Up-sell
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

How are you investing in not just the playbooks but also the team-building across teams to facility the kind of day-to-day collaboration required here? Over the course of your relationship with the account, surely key internal AND external members will move on. Who do you sell to? Who should you really be selling to?

B2B 135