Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
ConversionXL
OCTOBER 4, 2018
which customers will buy one or more products for a cross-sell or upsell. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. or “Who is likely to try product X?” customer churn. Predictive analytics at work.
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