Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
acronyms e.g. MIT for Massachusetts Institute of Technology. At the top you have intent , i.e. the motivation of the searcher you intend to target, which is something that all keywords underneath it will share. According to Google, a good CTR in the search network is one that is above 1%. stemmings e.g. hiking from hike.
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