Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. Use Google Search Console to find high-impression, low-CTR queries. Keep similar ad conditions.
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