Finding The High Converting PPC Keywords That Are Right Under Your Nose
ConversionXL
FEBRUARY 26, 2014
This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t.
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