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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. If you do press releases, or direct brand promotion of any kind, you may see spikes in traffic due to people searching specifically for your site or brand.

Territory 111
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. The company opts to implement an integrated marketing campaign to promote it.

Campaign 101
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How to Build an Ecommerce Business Amazon Can't Compete With

Hubspot

Nashua, New Hampshire is a quintessential New England city. Make sure you’re aware of customer issues through surveys like Net Promoter Score (NPS), and are encouraging customers who love you to leave positive reviews. Future customers trust those reviews more than your marketing message. How can this be?

Niche 74
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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

Sell 59
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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

When you send a reminder email to an event that is not fit for the customer, you could lose their trust. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email. Example: “ Thanks for registering for our one-hour [webinar title] at [X time/date].

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

They promote sales behaviors that contribute to sustainable business growth rather than wins at any cost — regardless of a buyer’s fit, need, or qualifying criteria. Incentivize sales behaviors that contribute to business growth No sales rep wants to pay back the commission they earn.