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3 Lead Generation Strategies For Higher Education

ClickFunnels

For example: Southern New Hampshire University used to struggle to differentiate themselves from other similar institutions. A lead magnet is not a promotional booklet, though. Instead, determine what unique value your institution provides, then use that unique selling proposition to differentiate yourself.

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Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

Hubspot

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. Likewise, Clinton made headlines a few weeks ago when she signed a get-out-of-school note so the 9-year-old could meet her at a launch event in Concord, New Hampshire.

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Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

Hubspot

Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. This makes it easy to promote a live stream ahead of time. Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Other options at the time were Flixwagon and Kyte. ever use one of those?

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Inclusive marketing resources to strengthen your brand’s messaging

Martech

This means that brand values are now part of your unique selling point — and if you’re not promoting values that align with your audience, it’s likely that one of your competitors will. There is also a growing tech space featuring solutions which promote diversity and inclusion.

Promote 102
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Doorway pages: An SEO deep dive

Search Engine Land

Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking. It would begin to look pretty spammy and repetitive if done for the roughly 234 towns in New Hampshire. Google also added another example of Doorways as well.

Territory 105
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. Providing the nearest location and a link to a store locator sitelink is a great combination.

Territory 111
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. The company opts to implement an integrated marketing campaign to promote it.

Campaign 101