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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. What this means to you as a PPC manager is that your search term reports will contain more regionally-focused language. Get Focused on Location.

Territory 111
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Doorway pages: An SEO deep dive

Search Engine Land

Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking. Spammy city/region pages. This corresponds to Google's example of "[h]aving multiple domain names or pages targeted at specific regions or cities that funnel users to one page.”.

Territory 104
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. The company opts to implement an integrated marketing campaign to promote it.

Campaign 101
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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Next, because in-store redemption is critical to the success of the overall campaign, I’m going to run several smaller campaigns using the interest graph above, but targeting the different regions in the country. To do this, I’d open up the store locator and find the addresses for every store in every state for any given region.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

Price 52
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. It’s an all-hands-on-deck approach to sales where your entire team participates in outreach.

Sell 59
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Tiered SPIFFs: Offer different levels of rewards based on how well salespeople perform.