Search Engine Land

NOVEMBER 29, 2022

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking.

Territory 104

Territory Engineering Retail Manufacturing 104

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MAY 22, 2020

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. Its blog writers place calls-to-action referencing the sweepstakes in their posts.

Campaign 101

Campaign Promote Cross-sell Territory 101

Hubspot

NOVEMBER 16, 2012

Lesson Number 1: If you’re going to run a Facebook ad campaign, you should at least set up and drive that traffic to a dedicated landing page where your visitors can convert. This lack of consistent visual messaging along the click path is confusing and ends up costing more money than it’s worth.

Technique 78

Technique Territory Campaign Start-ups 78

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

MARCH 12, 2024

Offers a competitive advantage The effective use of competition based pricing is a great way to one-up your rivals. These are its unique selling points and should be considered in your pricing strategy. If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability.

Price 52

Price Profit margin Territory E-commerce 52

Salesforce

MARCH 1, 2024

Now is the time to reveal the ace up your sleeve — sales SPIFFs. For example, you might tell your sales team they can earn a bonus on top of their salary and commission, for selling [X] products above quota by the end of the month or for booking [X] demos in a quarter that lead to a sale. Your reps just need a push to stay motivated.

Commission 52

Commission Teamwork Objectives and Key Results Territory 52