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3 Lead Generation Strategies For Higher Education

ClickFunnels

Step #1: Identify Your Unique Selling Proposition. Note that this isn’t about coming up with a marketing word salad. Instead, determine what unique value your institution provides, then use that unique selling proposition to differentiate yourself. Simply identifying your unique selling proposition is not enough.

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Inclusive marketing resources to strengthen your brand’s messaging

Martech

This means that brand values are now part of your unique selling point — and if you’re not promoting values that align with your audience, it’s likely that one of your competitors will. There is also a growing tech space featuring solutions which promote diversity and inclusion.

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Doorway pages: An SEO deep dive

Search Engine Land

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. Its blog writers place calls-to-action referencing the sweepstakes in their posts.

Campaign 101
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How to Build an Ecommerce Business Amazon Can't Compete With

Hubspot

Lately we’ve seen more and more HubSpot customers thrive in ecommerce, even though Amazon sells similar or even identical products as them. Nashua, New Hampshire is a quintessential New England city. A trend that is still up-and-to-the-right today. They sell everything imaginable online and are only expanding.

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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. This is a perfect campaign for college kids, who love to put photos up on their dorm room walls. 2) Dartmouth College.

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