ClickFunnels

OCTOBER 20, 2021

Step #1: Identify Your Unique Selling Proposition. Note that this isn’t about coming up with a marketing word salad. Instead, determine what unique value your institution provides, then use that unique selling proposition to differentiate yourself. Simply identifying your unique selling proposition is not enough.

Lead generation 264

Lead generation Education Niche Up-sell 264

Search Engine Land

NOVEMBER 29, 2022

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking.

Territory 104

Territory Engineering Retail Manufacturing 104

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Martech

DECEMBER 22, 2021

This means that brand values are now part of your unique selling point — and if you’re not promoting values that align with your audience, it’s likely that one of your competitors will. There is also a growing tech space featuring solutions which promote diversity and inclusion.

Promote 102

Promote Campaign Engineering Represent 102

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59