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Doorway pages: An SEO deep dive

Search Engine Land

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking.

Territory 104
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. Its blog writers place calls-to-action referencing the sweepstakes in their posts.

Campaign 101
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59
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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

For example, an organization may institute a three-month clawback, which states that a sales rep must return any earned commission if a customer cancels their plan within three months of signing up. This provision is particularly critical for companies that sell SaaS products. Sign up now Thanks, you’re subscribed!