Search Engine Land

NOVEMBER 29, 2022

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking.

Territory 104

Territory Engineering Retail Manufacturing 104

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Martech

DECEMBER 22, 2021

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Here are a number of resources for brands to consider as they build inclusivity and diversity into their organizations and campaigns.

Promote 102

Promote Campaign Engineering Represent 102

Hubspot

MAY 22, 2020

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. Messaging is the lifeblood of successful integrated marketing campaigns.

Campaign 101

Campaign Promote Cross-sell Territory 101

Hubspot

MAY 3, 2018

Lately we’ve seen more and more HubSpot customers thrive in ecommerce, even though Amazon sells similar or even identical products as them. Nashua, New Hampshire is a quintessential New England city. A trend that is still up-and-to-the-right today. They sell everything imaginable online and are only expanding.

Niche 73

Niche Price Up-sell Retail 73

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. This is a perfect campaign for college kids, who love to put photos up on their dorm room walls.

Angle 78

Angle Sports Campaign Promote 78

Hubspot

NOVEMBER 16, 2012

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. and still tanked? What could've gone wrong?

Technique 78

Technique Territory Campaign Start-ups 78