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Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

Hubspot

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111
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Inclusive marketing resources to strengthen your brand’s messaging

Martech

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Here are a number of resources for brands to consider as they build inclusivity and diversity into their organizations and campaigns.

Promote 103
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Doorway pages: An SEO deep dive

Search Engine Land

Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. Google also added another example of Doorways as well.

Territory 105
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. Messaging is the lifeblood of successful integrated marketing campaigns.

Campaign 101
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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. This is a perfect campaign for college kids, who love to put photos up on their dorm room walls.

Angle 78
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How to Build an Ecommerce Business Amazon Can't Compete With

Hubspot

Nashua, New Hampshire is a quintessential New England city. Make sure you’re aware of customer issues through surveys like Net Promoter Score (NPS), and are encouraging customers who love you to leave positive reviews. How can this be? I’ll tell you, but first let's start from the beginning.

Niche 74