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Doorway pages: An SEO deep dive

Search Engine Land

Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. Spammy city/region pages. Google’s take on doorway pages: A brief history.

Territory 104
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. To enact this campaign, the company sends out promotional email blasts to its subscribers. Messaging is the lifeblood of successful integrated marketing campaigns.

Campaign 101
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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. In New Hampshire, for example, there are 10 stores.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork.