Why You Clicked on That Tweet: The Psychology of Twitter Engagement
Hubspot
JULY 23, 2014
What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? We want to know what will motivate our followers to act -- and psychology can help you find out just that. 3) Extrinsic Motivation.
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