Sat.Mar 30, 2024

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Sales Fragility: How to Identify It and Strengthen Your Pipeline


In Antifragile: Things That Gain From Disorder , author Nassim Nicholas Taleb explains that humans are not very good at making predictions. Instead of trying to guess about the future, a better and more effective strategy is to determine if something is fragile. Sales leaders often believe they will succeed in reaching their goals by ensuring their sales team has many more opportunities than they should need.

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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue


Dear SaaStr: What are The Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue? Let me list some of the ones I see most often going from say $1m to $10m in ARR: Chasing the Shiny Penny. One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today.

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Why Delegate Marketing Tasks to Your VA? 8 Tasks to Outsource


CEOs who delegate marketing tasks to virtual assistants experience growth and success. It's time for you to experience this too—check out this list. The post Why Delegate Marketing Tasks to Your VA? 8 Tasks to Outsource appeared first on TaskDrive.

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Don’t Let “Toxicity” Be an Excuse. Even If It’s True.


More often than we want to admit, we’re all to blame. I can’t tell you how many interviews I’ve done in the past months where I was told how their last company was “toxic”. Twice this week, at least. It’s the new hot term to describe situations that are challenging. Or hard. Or that we didn’t enjoy. Or where we were asked to do more than we wanted to.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat


“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last time we had a great one with Job van der Voort, CEO at Remote, check it out here. This week we have Rik Haandrikman, VP of Marketing at RevenueCat!

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