Iannarino

JULY 8, 2023

I could read when I was three years old, thanks to my mother. From that point on, I have never been without a book. When we had no money for books, I went to the public library, leaving with many books. I was devastated when I had to return them, so I was often late. I promised myself that when I had enough money, I would buy books, owning them outright.

268

268

SaaStr

JULY 8, 2023

We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself. Fair enough — and we’ll talk about why that’s good, too first.

Prospecting 104

Prospecting Meeting Price Follow-up 104

SaaStr

JULY 8, 2023

Dear SaaStr: Do Companies Prefer Stock Over Cash When They Acquire Startups? It depends on how profitable the acquirer is. All things being equal, most tech companies that are very profitable (Adobe, Microsoft, Intuit, SAP, Oracle, Google, Facebook etc) would prefer to do acquisitions with cash. Why? Cash is basically stuck on the balance sheet — acquisitions are one of the few ways to really use it.

Negotiate 96

Negotiate Service 96