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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

MAY 6, 2024

This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Rivian , an electric vehicle manufacturer. Learn more unicorn statistics in our State of Global Unicorn Startups Report.

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Manufacturing Pharmaceutical Technology Technology 52
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How to optimize sales and marketing processes for efficient customer acquisition

Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

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Process Customers Appointment Pharmaceutical 93
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