Sales and Marketing Alignment Best Practices
Salesforce
MAY 31, 2023
When should a lead pass from marketing to sales or vice versa? When does it become a Marketing Qualified Lead (MQL)? When does it become a Sales Qualified Lead (SQL) or Sales Accepted Lead (SAL)? Create a long-term plan for your new alignment Good intentions don’t lead to successful results without a plan! or Apple Inc.
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