Why You Clicked on That Tweet: The Psychology of Twitter Engagement
Hubspot
JULY 23, 2014
What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? You click on the link in the tweet -- you want to reduce the dissonance between what someone you trust tells you and your perception of yourself.
Let's personalize your content