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Everything You Need to Know About Brand Management

Hubspot

As your business scales, grows, changes, and succeeds, your brand must follow suit. It is using your branding and brand assets to communicate value and build loyal relationships with your followers, fans, and customers. We’ll discuss the tangibles in the following section. This is what we call brand management.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. During contract negotiation, a range of challenges may pop up. Take a careful look at the situation.