Gaming Market share Profit margin Teamwork 
Sales Hacker
JANUARY 13, 2021
For a small licensee working with a much larger company, this can be a game-changing form of advertising. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. Revenue gained from increased scale > Loss of revenue from decreased profit margins.
Lead Fuze
JANUARY 1, 2022
This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers. The benefits of a larger customer base outweigh the negatives from lower profit margins. OEM integration.
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