This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Market share Remove Profit margin Remove Teamwork Related Topics
Original Equipment Manufacturer GTM Commission Go To Market Negotiate Contract X-functional Angle Represent Strategize More Related Topics >
article thumbnail

What Is Enterprise OEM Software Licensing?

Lead Fuze

JANUARY 1, 2022

This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers. The benefits of a larger customer base outweigh the negatives from lower profit margins.

Negotiate 52
Negotiate Profit margin Contract GTM 52
article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

JANUARY 13, 2021

The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? The number of your customers that are using your software will grow.

GTM 74
GTM Profit margin Negotiate Contract 74
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 50,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024