Go To Market Market share Profit margin Teamwork 
Lead Fuze
JANUARY 1, 2022
A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. The benefits of a larger customer base outweigh the negatives from lower profit margins. What does your company do?
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers.
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