Market share Profit margin Strategize Teamwork 
Lead Fuze
JANUARY 1, 2022
Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. Does my channel hurt or help me?
Sales Hacker
JANUARY 13, 2021
Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. The number of your customers that are using your software will grow.
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