Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. The company is past the MVP (minimum viable product) and is showing initial signs of success. These simple, yet powerful, statements are the North Star for forming a company. It’s no longer just an idea.
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