How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.
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