Go To Market Profit margin Promote Teamwork 
Lead Fuze
JANUARY 1, 2022
A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. In this case, it may be in the best interest of both parties if they promote this relationship on all promotional materials.
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Co-Marketing: When the licensee is shipping as an option, the licensor has a vested interest in promoting the added value it provides to the licensee’s customers.
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