Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
None of these reach the bar of a true, integrated account-based go-to-market motion. A tightly coordinated approach across multiple members of the prospect’s “buying committee”. An equally coordinated approach across the seller’s go-to-market teams. Who do you sell to? Who should you really be selling to?
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