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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

FEBRUARY 7, 2018

EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. For example: Added regional teams to increase coverage a nd decrease dependence on your local market. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 87
Growth GTM SQL Strategic partnership 87
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. As for Erica, under her CRO role, she leads all go to market functions including marketing, sales, operations, customer success, services, and support.

Contract 67
Contract Sports Cross-sell Start-ups 67
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