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What Is Enterprise OEM Software Licensing?

Sales Hacker

This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Perfect transparency is necessary to ensure trust between the two parties, trust being the cornerstone of any partnership. Revenue gained from increased scale > Loss of revenue from decreased profit margins.

GTM 74
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What Is Enterprise OEM Software Licensing?

Lead Fuze

This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers. The benefits of a larger customer base outweigh the negatives from lower profit margins.