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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

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3 Real-Life Examples of Incredibly Successful A/B Tests

Hubspot

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? ComScore ran an experiment on their product pages to accomplish just that. The Original.