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3 Real-Life Examples of Incredibly Successful A/B Tests

Hubspot

OCTOBER 1, 2014

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? ComScore ran an experiment on their product pages to accomplish just that. The Original.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

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