High impact Technology User Experience UX 
ConversionXL
APRIL 22, 2015
So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. Pay attention to what they say and experience. Because you are not your user.
ConversionXL
APRIL 12, 2017
On day one, we heard from UX and digital analytics experts. Crappy or outdated technology. User research to find out why it’s a problem. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Impact of the right goals.
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