Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)
Sales Hacker
MARCH 2, 2020
Sales Models and Fundamentals. The Transparency Sale. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Todd Caponi. Among the popular methodologies, this happens to be a favorite.
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